Midlands PR agency Word Association has welcomed a leading professional association as its newest client.
Starting immediately, the Word team will spearhead a PR and public affairs campaign for the Association of Translation Companies (ATC).

The ATC is the world’s longest established professional body representing the interests of Language Service Provider companies, including members from all over the world.

It is the leading voice for companies operating in the UK’s expanding language services industry, which is worth more than £1 billion and employs more than 12,000 people.

Word is meeting with ATC council members this month to share ideas and agree priorities for the campaign.
The team will lead discussions on a PR strategy, which aims to focus on the importance of the language industry to the success of the UK economy.

Mark Thomas, Chief Executive of Word, said: “We are excited to be welcoming another new client to our business this New Year.

“The language services industry is a fascinating field and one which will be very much in the spotlight over the coming year, as Britain contemplates its relationship with Europe and debates its membership of the European Union.

“So we are delighted to have won this new contract and are looking forward to working with the ATC throughout 2016.”
Word has worked with translation companies and various professional bodies, including the Chartered Institute of Housing, during the communications consultancy’s 25-year history.

Geoffrey Bowden, General Secretary of the ATC, said: “I am certain the Word Association team will bring new impetus to the Association’s public relations output.”