The Challenge

Midlands social landlord whg asked us to help them produce an interesting, lively and engaging newsletter to communicate with their customers. Many housing providers struggle to find enough relevant content to reflect the personality of their communities – or to create a sufficiently attention-grabbing design – to appeal to their residents.

The Solution

Harnessing our team’s journalistic expertise, copywriting skills and design flair, we work with whg to track down subjects for news stories and human interest features, identify key messages, interview staff and residents, draft articles and present them in an attractive, eye-catching way which has real impact.

‘Round Your Way’ is much more than a customer newsletter, it is a community magazine which is read and enjoyed by whg customers, family and friends.

Proud of Our Achievements

Through colourful, imaginative and thoughtful presentation of stories, it is a great showcase of whg’s work – successfully generating interest in its housing developments, new services and trailblazing initiatives.