The Challenge

The Association of Translation Companies (ATC) is a professional association representing the interests of language service providers. They approached us to help raise awareness of the organisation, establish it as the leading industry voice and promote its membership.

The Solution

Our proactive PR programme involved drawing up a strategy to reach target audiences, researching media opportunities, then liaising with journalists to maximise coverage. This included making the most of topical news issues to highlight the importance of the language services sector.

We have been hugely successful in achieving positive coverage across a range of media for the ATC, spreading the word about the organisation and the industry as a whole.

Proud of Our Achievements

Amongst the £250,000 worth of coverage generated has been publicity around its research work and annual conference.