We are delighted to welcome to our business a new client with a stylish twist.

Leading UK wig retailer Continental Wigs has commissioned us to head up its social media marketing.

With the shift from traditional catalogue sales to increasing online shopping, the company is keen to move with the times in the way it communicates with its existing and potential customers.

The team has asked us to develop and implement a social media strategy which will help them reach a wider audience and increase worldwide sales.

We are now in the process of working with the Continental Wigs team to get to know them, establish their key messages and identify the best platforms to achieve their objectives.

Our team plans to then set up and develop the most appropriate social media channels for them and harness a range of digital marketing tools to help the company increase online customer engagement and grow the business further.

Word Association Chief Executive Mark Thomas said: “We are excited to be working with such an interesting new client and look forward to successfully raising their profile through the power of social media.”

Continental Wigs Managing Director Michael Lamont said: “Social media is a specialist area if done properly, which is why we’ve asked Word to lend their expertise and experience to help us make the most of digital tools and develop our online presence.”