The Challenge

Midland social enterprise Innovation in Health and Wellbeing approached us to brand a Lottery-funded weight management programme aimed at helping local people improve their health and fitness.

The Solution

We devised a distinctive brand for the Waist Away programme, creating an eye-catching logo and supporting material. This included a welcome pack incorporating a slimming ‘toolkit’, a branded pedometer, tape measure and canvas bag, plus leaflets and posters to promote the scheme.

Waist Away’s bright, attractive branding grabbed people’s attention, helping to make the campaign a huge success.

Proud of Our Achievements

As a result, hundreds of people have benefited from the programme by losing weight and adopting healthier lifestyles.