The Challenge

Leicestershire Partnership NHS Trust approached us to lead a PR campaign promoting an arts initiative which supported men with mental health issues. The Showcase Smoothie project enabled members to explore their experiences and talents through poetry, music and performance.

The Solution

By attending performances, facilitating workshops, carrying out in-depth interviews with project organisers and participants and liaising with journalists, we produced tailored press releases, features and case studies which powerfully got across how the scheme was transforming lives.

We gained further coverage when it won a national mental health arts competition and group members visited the House of Lords.

Proud of Our Achievements

Our strategy resulted in print, online, broadcast and social media coverage which successfully publicised the project and improved attendance at performances.