The Challenge

We were asked to re-name and re-brand the Leicester-based accountants and business advisors Ashgates to give them their own identity following a management buyout. They had already spent many hours of vital management time trying to create their own new name when they appointed Word Association to push the project forward.

The Solution

Discussing their requirements, researching the market and running a creative brainstorming session, we presented them with a variety of potential names. They felt the name ‘Accapita’ struck the perfect tone. We then worked with them on a new logo, offering a range of design options and colourways, before they made their choice.

They felt the name ‘Accapita’ struck the perfect tone.

Proud of Our Achievements

We gave them detailed brand guidelines and applied the new branding to all their marketing materials. The logo is at its most striking on the outside of their landmark building in Leicester city centre.